The Primal Man is a brand that is geared toward helping the modern man improve every aspect of his life by harnessing the power of our ancestors. It's about getting back to the roots of what makes a man, a man - taking all the positive aspects of primitive life and applying them to life today. These books will help men eat healthier, train their bodies more efficiently, and develop a strong, stable mental state.
The founder wanted to stick with a "primitive" look, and we incorporated a caveman hunter image into the logo to convey a sense of strength and hard work. We chose a color palette that calls to mind all the elements of the early days of man - sand, fire, stone, and greenery. We applied these ideas to his book covers, and they're a huge improvement on the designs that The Primal Man originally had online.
